How to use creativity to win bids

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You have spent hours pouring over the contents of the bid document, carefully addressing the issues of the client, working through umpteen changes before using Word to produce the final document. You are not short-listed. Following feedback from the client, you scored low on the quality of your presentation. Sound familiar?

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Stand out from the crowd

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New branding by Ernst & Young has put a timely spotlight on how accountants brand themselves, says Grahame Jones.

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Positioning statements: Must try harder

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Came across two law firms who recently refreshed their brands. One heralded their new brand 'A fresh perspective' the other, 'New perspective'. Is 'fresh' better than 'new' when it comes to providing legal services?

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Making accountants' websites appealing

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We recently conducted a review of the websites of mid-sized UK accountancy firms and was surprised by how poor most of them were. Here's what we found.

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Top tips: Building the brand profile of US law firms in London

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Recent article in Legal Business (April 2013) highlighted how leading US law firms are firmly back in the growth mode in the City. With headcounts on the rise, most see the growth of the London office as integral to being a global firm. The article concluded that the City is expected to get even more competitive as other US firms enter the market.

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