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2013

March

We love US law firms!

Our three-month campaign to raise the profile of US law firm King & Spalding in London has come to an end. It is the seventh US law firm we have worked with in London – joining Baker & McKenzie, Cadwalader, K&L Gates, a major US law firm, Hogan & Hartson and White & Case – on the list of US law firms who like what we do. Must be down to our accents!

See our work for US firms

 


 

February

Auditing mobile brands

Mobile payments is a fast growing market. Working for the Payments Council, we recently concluded a brand audit of the market. Apps, mobile wallets, contactless cards from retailers, banks, online schemes litter the market; but most use fairly unoriginal names and imagery in-and-around themes of 'pay' and 'mobile'. Seeing an opportunity to do something distinctive, Barclays developed its Pingit brand and launched it with a fanfare of advertising and social activity. Those adopting a similar creative approach are more likely to get stand-out in the crowded market place.

 

January

Same projects. Different name.

It's always nice to catch up with old friends. We recently produced the annual review and e-Xmas card for UK accountancy firm Crowe Clark Whitehill. We previously worked on both projects when the firm was Horwath Clark Whitehill. Working to the firm's new guidelines, both projects show its modern and approachable personality. Something that hasn't changed much since the last time we worked together.

2012

December

Originality in professional services

Achieving distinction in marketing communications is always the aim. As one challenging year ends, and another looms, firms will have to work harder in 2013 to achieve standout and business development success. Grahame Jones’ article Ideas that make communications work offers marketing professionals some useful tips and examples on how to achieve this.

Read the article


 

November

Happy 10th birthday

We helped our long standing client Turquoise International celebrate their 10th anniversary. To mark the occasion, we designed a 10th anniversary logo and various pieces of online and offline communications to help them promote the occasion.

Happy birthday Turquoise!


 

October

Graduate recruitment updates

Just completed projects to update the graduate recruitment campaigns of the law firms Ince & Co and a major US law firm. Both firms wanted to add new contents to their marketing campaigns. This involved us producing new photography and videos, creating new literature and adverts, writing text and updating micro sites. July, August and September was hectic for us. The work had to be completed ahead of the frenetic programme of university law fairs in October & November.

 


2012

September

Campaign for King & Spalding

US law firm King & Spalding has launched the first advertising campaign in its 127-year history here in London. And we developed the campaign!

The campaign for the top 50 global legal firm aims to develop the firm’s profile in London and attract top class recruits.

We developed the theme Are you like us and using a series of qualifying questions, simple line illustrations, we brought the idea to life. The campaign will last for 12 weeks both online and offline across major legal titles.

View the ads


 

August

Going yellow and green!

When Global Legal Search the leading executive selection firm for senior lawyers decided to promote their new office in Brazil, we rebranded them for the occasion in the famous yellow and green colours of Brazil. We also created a teaser campaign in Legal Business to help entice readers to the firm’s advert.

View the results


 

July

New identity for cheques

Cheques are not quite dead, and C&CCC the membership based organisation responsible for cheque clearing keeps members up to date on new developments through its quarterly newsletter ChequeMate. Designs for the publication form part of the new identity we designed for the organisation. It goes to show, new identities can be used to give renewed life to all organisations, even those with services under decline.

View the results

 

 


2012

June

Guide to pitching

Grahame Jones wrote in the May edition of the PSMG magazine a simple guide to helping firms hold agency pitches. Firms invest great deal of time and money on their marketing communications, getting the best agencies to support them starts by following the right process for selecting them. With more than 20 years experience on the agency side, Grahame has experienced all types of pitches – the good, the bad and very bad! He has drawn on this experience to write a short, helpful guide for buyers of creative services.

Read more


 

May

Impressive numbers for any LP meeting

1,000 pages of text, charts, images
5 fund reports
3 days of presentations
1 design consultancy

For Advent International, the global private equity firm, we provided branding, design and project management services when creating online and offline applications for the firm’s LP meeting in Boston.

View the resuls


 

April

Promoting coal

Coal plays a key role in sustainable development, it has lifted millions out of energy poverty. The voice for the coal industry, the World Coal Association wanted to promote this and our idea of showing children from Sub-Saharan Africa carrying firewood in a new advert expresses the message in a powerful and engaging way.

View the resuls


2012

March

Making payments appeal to consumers

Another of our longstanding clients, UKPA, sought our assistance creating a 'look and feel' for its new suite of research publications. The publications, produced under the banner ‘Payments in Focus’, had to have strong consumer appeal. The first publication, aimed at the charity sector, uses the designs we created and features a strong use of photography throughout – starting from the front cover.

View the resuls


 

February

Livening up an Institute

We were invited to help freshen up the visual identity of the Institute for Learning (IfL), the professional body for teachers and tutors in further education, to strengthen its positioning in the marketplace. In doing this we took new photographs to help enliven and modernise its image; these pictures feature heavily in their new identity.

View the results


 

January

Shining a light on PSMG members

PSMG, the leading hub for the professional services market, commissioned us to design the cover for their member magazine. Their covers are traditionally used to illustrate the lead article, and the focus for this edition was on business development in emerging markets. We designed a striking visual image of a spotlight on a black background shining down onto a globe, highlighting the emerging markets in question.

View the cover


2011

December

New 'Capital' identity

New investment company D5 Capital asked us to design their new brand identity and website, with a twist – they didn’t want to use any imagery. This is never an easy task, but we rose to the challenge, using creative typography and colour schemes to successfully position the firm and express their core values: trust, integrity, and confidentiality.

www.d5capital.com


November

Format idea builds traffic

Longstanding legal client Ince & Co asked us for help driving traffic to their graduate micro-site. Law fairs are key events for attracting graduates, but it’s hard to stand out from the crowd. Instead of handing-out the usual A4 brochures, our solution of using a format idea to win attention paid off handsomely – the firm reported a big increase in visitors to their site.

View the results


2011

October

Going creative with PowerPoint

PowerPoint is widely used for creating pitch and credentials documents, despite its popularity all too often the end result and how they are packaged is disappointing. Grahame Jones in his article in PM Magazine examines the problems of using PowerPoint for creating hard copy presentations and how we overcome them for US lawyers Hogan & Hartson before their merger with Lovells.

Download article PDF


 

September

Identity for new fashion label

Original Sister is a new clothing label aimed at young girls aged two to twelve. Positioned as contemporary and stylish, our new brand identity had to reflect these qualities. Flexibility was also key, our solution had to work across online and offline applications, and as well as the label for the clothing range.

View details


 

August

New identity in Entertainment

D5 Entertainment, a new firm focused on developing top quality film and TV content, asked us to develop its new identity. Our solution reflected the team’s reputation for quality and creativity – the website features some of their top class productions including Blackadder and Not the Nine O’Clock News.

www.d5entertainment.com


2011

July

Creating a bespoke booklet

When global private equity firm Advent International asked us for help producing bespoke sector presentations, we designed a booklet capable of being easily updated with new case studies. Apart from highlighting the firm’s unique sector capabilities, in this particular case Retail, Consumer and Leisure, the solution also emphasised the firm’s premier positioning.


 

June

From East to West

After a decade of working in the City, we decided to go west and move offices to W1. Now in the heart of Fitzrovia, we are surrounded by all types of creative agencies – in fact, our next door neighbour is no other than advertising giant Saatchi & Saatchi.

We are now here


 

May

8th and last annual report?

We have designed and produced our eighth consecutive annual report for the National Lottery Commission. This is something that we are justifiably proud of. But, the 2011 report might become a collectors item! The Commission is merging with the Gambling Commission in Dec, the report could be the last one from the agency.

View the report


2011

April

Launch campaign for legal alliance

The Singapore office of international law firm Ince & Co recently formed an alliance with a newly established local law firm, Incisive Law LLC. While working on our concepts for a launch campaign, we noticed that ‘Ince’ is contained within the ‘Incisive’ name – and our idea to develop a simple typographical solution to encapsulate the alliance was born!

 


 

March

Magazine redesign for learning body

The Institute for Learning asked us to redesign its flagship members’ magazine, In-Tuition. As we are already working with the Institute on a new brand identity, we were able to make full use of the new colour palette in our designs, combined with a strong typographical style, to create interest and impact.

View magazine


 

February

Barristers on film for pupillage campaign

Barristers’ set Henderson Chambers wanted to demonstrate its progressive approach in a campaign to recruit pupils. We produced a series of video clips and integrated them into an interactive brochure – something which we believe is a first for any barristers’ chambers. No better way of showcasing Henderson’s enterprising qualities.
View brochure


2011

January

New Year. New Campaign.

The new year saw us launch a new campaign to build brand awareness for Global Legal Search, an executive legal search consultancy. The campaign focuses on the firm’s USP – ‘Executive Search for Partners by Partners’ and builds on a previous campaign that used a sporting analogy to convey the same message.

View previous campaign


2010

December

Speedy report on cheques

When we first created the Payment Council’s brand identity over four years ago, it marked the beginning of a strong working relationship. So when we were asked to produce a 32-page report in less than two weeks, we drew upon the benefits of that relationship to help us complete the project on time (although it was close!)


 

November

Reflecting an international reach

We’re proud to announce the launch of a new website for DFK International, the leading association of independent accounting firms and business advisers. Our new design highlights DFK’s extensive industry expertise. The site also features an interactive map, which allows visitors to see the breadth of DFK's international reach.

www.dfkintl.com


October

Identity for Abandoned Children

The Bulgarian Abandoned Children’s Trust (TBACT) is a British charity that helps disabled and disadvantaged children in Bulgaria. The Trust, keen to raise more funds and awareness, wanted to increase its brand profile. TBACT asked us to refresh its brand identity to project a more modern and professional image.

View details


 

September

Creating new look for firm of advisors

We refreshed the website of Turquoise International, corporate finance advisors to the energy and environmental markets. By simplifying the structure, the site is much easier to navigate. Similarly, the clean design gives clarity to the firm's key messages and brand personality, in line with its premier positioning in the market.

www.turquoiseassociates.com


 

August

Giving inspiration to a new brand

We created the brand identity for a new online information provider to the infrastructure market. We conceived the name Inspiratia to emphasise how its information can shape decision-making, while the logo, with its spectrum of colours, evokes a bright burst of inspiration. We are now working on developing the visual style for the website and other applications.


July

Campaign to launch Hogan Lovells

When two giants of the legal market merged to create Hogan Lovells, we were commissioned to produce the global launch advertising campaign. Using the concept of a Rubik’s Cube and world map, we expressed how the new firm helps businesses thrive in a world of change.

View details


 

June

Makeover for consultants' website

It’s five years since we designed the website for Global Legal Search, a niche executive search consultancy – so it was more than due for a refresh. By changing the colour scheme and using new photography, we introduced a much more contemporary feel, consistent with the firm’s modern approach.

www.globallegalsearch.com


 

May

Projecting a sophisticated look

Lloyds TSB Private Banking Mayfair Services provides a highly bespoke banking and investment service. To help support its plans for growth, we were asked to redesign its corporate PowerPoint presentation. From covers, divider pages and text pages, we created a sophisticated feel to help support the bank's premier positioning


April

Setting the right tone

There are fewer more sensitive subjects than personal injury and clinical negligence. So when designing Devereux Chambers’ brochure, we had to define an appropriate tone and style. By combining testimonial quotes and typography, we were able to reflect the set’s friendly and approachable reputation.


 

March

Re-packaging a firms' credentials

Global law firm Hogan & Hartson wanted to make better use of its PowerPoint presentations when selling its services - but PowerPoint is notoriously poor for design. By pushing its capabilities to the limit, however, and designing covers with high production values to express the firm's credentials, we gave the firm the tools to achieve its aims.


 

February

Refreshing a barristers' set

Barrister sets are not immune to change. Some - like Henderson Chambers – embrace it. We recently completed a project to refresh their visual identity. Balancing tradition with their modern and progressive ethos was our challenge. One we successfully achieved across their logo, stationery, publications and presentations.

View details


January

Posters for a diverse group

Henry Riley provides a full range of services to the construction industry. To help express this diversity we recently produced two posters, by using building blocks we kept clear of cliched imagery, each block was coloured coded to echo the identities of the firm's group of companies. The posters are part of a campaign to educate clients on the firm's diverse and growing capabilities.


December

Results of iPod nano draw

Sarah Bogue from Ernst & Young was the winner of an Apple iPod nano in our free prize draw last month. Congratulations and happy listening to Sarah.

Thank you to everyone else who entered - Happy New Year!


 

November

Branding a major event

We have worked for Advent International, a leading global private equity firm for the past 6 years. Our in depth knowledge of the firm enabled us to recently design a brand identity and wide selection of materials in only two months for their prestigious 2009 Limited Partners Meeting in Prague.

View details


October

Renewing graduate campaign

Sometimes freshening-up a recruitment campaign is better than creating a new one. It's what we did for international lawyers Ince & Co. Colour, new photography and adding interleaves to the brochure were all used to invigorate the entire campaign. Recently launched, the result is a much bolder approach to showing why the firm offers 'A Different Perspective'.

View brochure (PDF)


 

September

Creating new identity for UKPA

There have been lots of changes within banking association APACS. In fact, the latest change sees the end of APACS itself, to be replaced by the UK Payments Authority (UKPA). Building on our experience of creating brand identities within the payments industry, we were asked to design UKPA’s new corporate identity. Authority and trust are key values. We designed the identity to reflect both, while expressing a forward thinking organisation.

www.ukpayments.org.uk


 

August

Happy birthday to us

This month Soukias Jones Design is 10 years old. Only seems like yesterday since we first set up in the back room of Grahame's house, working on our first project for our first client, Kleinwort Benson (not a bad first client!). 10 years and over 800 projects later, we're delighted that our client list still has similar high profile firms. And best of all, Grahame's back room has long since been replaced with our own loft studio in Shoreditch.


July

RFA launches new annual report

Renewable Fuels Agency recently launched its new annual report at a reception at the Royal Society. We were responsible for designing the report. The design projects a credible and authoritative organisation in a clear and easy to understand  way, and will support RFA in its role of championing sustainable biofuels.

Annual Report 2008/09


 

June

New wins

June was a good month for new wins. We were appointed to design a new research report entitled 'Green expectations' from consumer champion Consumer Focus. Continuing our growth in digital media, FleetCor appointed commissioned us to design their European website.

Click here to see a copy of Consumer Focus report


 

May

Invitation to silver anniversary

To mark 25 years of excellence in private equity, Advent International asked us to design a fitting invitation pack for use across its international network of offices. Our idea was to use numbers – something that readily translates across different cultures to clearly express the firm’s success. An approach that reinforces the firm’s premier positioning.


April

Pupillage brochure for set of barristers

Attracting good quality students is highly competitive, and this is no less so for barristers’ chambers. Henderson Chambers, a respected set of barristers, commissioned us to design their pupillage brochure. Our designs reflect a modern set without compromising its strong heritage and tradition.


 

March

Website design short-listed

We're delighted that the website we designed for global law firm Baker & McKenzie, part of the firm's new graduate recruitment campaign, was short-listed in the 'Best Recruitment Website' category in The Lawyer HR Awards.


 

February

Ads for Lateral hire campaign

International lawyers Ince & Co wanted to build a new creative theme for its 2009 recruitment advertising. Ince is recognised around the world as a leader in shipping law. Using a series of third party endorsements to reflect this, supported by dramatic imagery, we were able to capture why the firm’s leadership qualities make it a natural home for ambitious lawyers.

 


January

Cover makeover for a 85 year old

We were commissioned to redesign the front and back covers of International Affairs, Europe's leading journal of international relations, as part of the title's 85th anniversary celebrations. Chatham House, which produces the journal, asked us to come up with new designs that projected a more contemporary image, fit for the next 85 years.


 

December

Advent calendar for Advent

Sometimes clichés do work. When it came to developing ideas for Advent International’s Christmas gift, it was a short mental hop to come up with an advent calendar to celebrate the firm’s success as a global private equity firm. Now in its fourth year, the calendar has become a permanent fixture for the firm’s Christmas celebrations (and we get the chance to eat even more chocolate!)


 

November

Creating the right impression

Grahame Jones, director of Soukias Jones Design, recently wrote an article in pm, magazine for marketing professionals within professional service firms, highlighting our work for lawyers Hogan & Hartson and outlining how most firms use advertising poorly in building their brands.

Download article pdf

 


October

Recruiting top lawyers

International lawyers Ince & Co launched a lateral hire campaign to promote how ambitious lawyers can realise their potential at the firm. We created the campaign around several thought-provoking copylines:

If you’re always in the same narrow field, how can you broaden your horizons?
If you’re more than a corporate robot, why do you feel like a cog in the machine?

Microsite and banner ads were also designed as part of an integrated campaign.


 


 

September

Helping KPMG employees cross-sell

KPMG, one of the world’s largest firm of accountants, commissioned us to produce an employee communications campaign aimed at encouraging its staff in the UK and Europe to cross-sell the firm’s services. Having developed an overall theme, we produced designs for an integrated campaign across e-cards, literature, posters and screensavers.


 

August

New look for CHAPS

No brands are immune to change. Not even CHAPS, the long established electronic bank-to-bank payment system. With so much change in the market, the visual style of the CHAPS logo looked old fashioned. We were asked to give it a makeover. From this, we then created a corporate identity for the newly created CHAPS Company, an overarching brand encompassing both CHAPS and Faster Payments.

www.chapsco.co.uk


July

5th report for Lottery Commission

We recently produced the annual report for the National Lottery Commission for the fifth consecutive year. We’re proud of our track record of success on the project. We’re equally pleased to have been able to support the Commission in successfully raising its own profile, particularly during a time of change for the National Lottery.

Annual Report 2007/200


 

June

Education pack for Friends of the Earth

Promoting environmental responsibility is a key goal for Friends of the Earth. Working with Girlguiding UK, Friends of the Earth asked us to design an education and activity pack for guides and brownies between the ages of 7 and 14, and their leaders. Fun, easy to use and visual appeal were the hallmarks of our designs.


 

May

Logo for new Faster Payments

Continuing our great relationship with APACS, the trade association for banks and building societies, we’ve designed the logo for a new payments system called Faster Payments. The new identity is the face for an electronic payment system that allows customers to make much faster internet, phone and standing order payments. Launched in May 2008, it is the first new payments system to be developed in the UK for more than 20 years.

www.chapsco.co.uk


April

New identity for Melton Legal Search

Melton Legal Search wanted to raise its profile in the highly competitive and conservative legal recruitment market. It asked us to start the process by refreshing its brand identity. Our aim was to make the firm appeal to the younger set working in senior law positions, while not alienating the old guard. The end solution, which was recently launched, is a careful balance between the two, modern and progressive, with a hint of sophistication.

www.meltonlegal.com


 

March

Ideas that make communications work

With so much sameness in professional services, differentiation is an on-going challenge. But professional services firms don’t always exploit the power of ideas. Grahame Jones, director of Soukias Jones Design, recently wrote an article in pm, a magazine for marketing professionals within professional service firms and outlined where ideas come from, what they consist of and how they work.

Download article pdf

 


 

February

Dealing with Design Buyers

Director Grahame Jones recently wrote an article in Design Week on how poorly some companies buy creative services. The article offers valuable advice on getting the most from the client-designer relationship, and highlights some common mistakes.

Download article pdf

 


January

New corporate identity for Satya Capital

Satya Capital is a new private equity firm which specialises in African-related investments. We were commissioned to design a corporate identity for the firm, reflecting its key messages of elegance, sophistication and trust.


 

March

Ideas that make communications work

With so much sameness in professional services, differentiation is an on-going challenge. But professional services firms don’t always exploit the power of ideas. Grahame Jones, director of Soukias Jones Design, recently wrote an article in pm, a magazine for marketing professionals within professional service firms and outlined where ideas come from, what they consist of and how they work.

Download article pdf

 


 

February

Dealing with Design Buyers

Director Grahame Jones recently wrote an article in Design Week on how poorly some companies buy creative services. The article offers valuable advice on getting the most from the client-designer relationship, and highlights some common mistakes.

Download article pdf

 


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