Soukias Jones



The merger of Hogan & Hartson and Lovells is one of the all-time largest US-UK combinations. Overnight it created a top 10 global law firm. The merger went live on 1st May – the perfect cue to remind audiences.

The business world is changing. The merger created an international law firm with the capabilities to help organisation's succeed in this changing world. Our challenge was how to express this. Our inspiration came from Rubik's Cube, a universal icon that undergoes change when twisted and turned. By customising with a mixed-up world map and using the copyline 'Because the world is changing', our idea succinctly launched the new firm.

The ad was launched across key online and print channels.

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