Soukias Jones
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What we do

Help clients in two key areas of branding

Visual identity

We help produce new identities and re-invigorate existing ones.

Visual identity

Marketing communications

For existing brands, we help build awareness across:

Corporate reporting
Digital media
Employee communications
Literature
Recruitment marketing
 

 

Visual identity

Branding is an overused word. It also means different things to different people. We believe that at its heart, branding is an idea, a single thought capable of resonating with different audiences. It’s also about creativity and making an organisation, its products or services look visually appealing and exciting. The visual expression of any brand is a powerful tool to support reputations and influence audiences.

Drawing out what is special about a brand and how ideas and creativity combine to reflect this is central to our approach, whether creating a new identity or refreshing an existing one.

Our services include:

  • Strategy
    •  research & planning
  • Expression
    •  naming
    •  logo design
    •  visual style development
  • Implementation
    •  print & digital communications
    •  launch & employee communications
  • Management
    •  guidelines & templates

 

Here is a selection of our clients:
Creating new identities
Addressed
Equity Insurance
Inspiratia
Origin
Payments Council
 

Refreshing existing identities
Advent International plc
Carrington Group
Hornagold & Hills
Melton Legal Search
Power Capital

Read about our latest work

Corporate reporting

Annual reports, annual reviews and corporate social responsibility reports are normally packed full of information and messages. As they attract a great deal of scrutiny from discerning stakeholders, the challenge for corporate reports is to clearly express who you are, what you do, your performance and your personality. And all in a succinct and compelling way.

We work closely with a limited number of clients to ensure what they say and how they say it through design and copywriting adds clarity for themselves and their audiences.

Our services include:

  • Research, analysis and planning
  • Design and production of annual reports, reviews and CSR reports
  • Project management

Here is a selection of our clients:
Chatham House
Help the Aged
Horwath Clark Whitehill
Institute of Chartered Accountants in England and Wales
J.P. Morgan
National Lottery Commission
Renewable Fuels Agency
Youth Justice Board

Read about our latest work

Websites are a very public expression of brand identity, and it’s increasingly the first place people visit to learn more about your business. Get it right, they click in to learn more. Get it wrong, they often go elsewhere.

Online is about more than just brand expression, though. It entertains, informs and persuades. And like any media channel, it needs to be kept fresh, simple and above all, relevant, to be effective. We should know. We’ve spent over ten years helping our clients make best use of digital media, including websites and online campaigns.

Our services include:

  • Research, analysis and planning
  • Design and production of websites and microsites
  • Design and production of banner advertising and emarketing campaigns
  • Project management

Often seen as the poor relation of external communications, firms sometimes fail to treat their employee communications with the same degree of sophistication as their external material. But your employees are just as media savvy and design literate as your customers. And, crucially, they are just as vital to the success of your brand.

We believe that good creativity and imaginative use of media can overcome the challenges of employee communications, whether creating large integrated campaigns or designing one-off internal applications.

Our services include:

  • Research, analysis and planning
  • Creating employee brand identities and campaigns
  • Design and production of literature, videos, newsletters, magazines, and digital media
  • Project management

Here is a selection of our clients:
Credit Suisse
KPMG
Mellon Europe
Mishcon de Reya
Norton Rosebr

Read about our latest work

Some say printed literature lost its way during the race to get online. But as online has moved into the mainstream, more organisations are refocusing on print as an effective way to express their brand.

If used well, print remains a powerful tool to convey a firm’s personality. Tactile as well as visual, print design provides a unique vehicle to positively influence how audiences react. That’s why we help our clients benefit from the full potential of creative, impactful print design.

Our services include:

  • Research, analysis and planning
  • Design and production of corporate and product brochures, magazines, newsletters, direct mail leaflets and event related materials
  • Project management

Here is a selection of our clients:
Bechtel Telecoms
Global Asset Management
Granville Baird
Horwath Clark Whitehill
J.P. Morgan
Mischon de Reya

Read about our latest work

Any business is only as good as its people, but attracting the best people is not always easy. What you say, how you say it and where you say it all shape the impression you create. But is it the right impression?
 
We work with our clients to ensure the impression they create both online and in print supports their recruitment strategy, rather than hinders it, whether they’re dealing with graduates or professionals.

Our services include:

  • Research, analysis and planning
  • Design and production of advertising, literature, graphic panels and promotional materials
  • Design and production of websites, microsites and banner advertising campaigns
  • Project management
  • Media planning and buying

Here is a selection of our clients:
Graduate recruitment
Baker & McKenzie
Ince & Co.
K&L Gates
Mishcon de Reya
Watson Farley & Williams

Professional recruitment
Advent International
Cadwalader Wickersham & Taft
Hogan & Hartson
Ince & Co
White & Case

Read about our latest work

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