Soukias Jones

Horwath Clark Whitehill| Corporate reporting

Firms use annual reviews in different ways. For accountants and business advisors Horwath Clark Whitehill, it is a way to keep staff informed. We were asked to use the report to strengthen awareness of the firm’s core values.

Values are sometimes abstract and clichéd. A different approach was needed to develop a genuine interest in them. We decided to humanise each of the values by photographing members of staff interacting with the different values. Typography was also used to give each value a sense of identity. The approach demonstrated that the firm’s values were not abstract ideas, but beliefs that people could relate to.

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