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J.P. Morgan| Corporate reporting

J.P. Morgan is committed to corporate responsibility and publishes a corporate responsibility report highlighting its approach and successes in the EMEA region.

Due to the scope of its work in the field of corporate responsibility the firm can draw on many projects and initiatives for the report. Our challenge was to organise them into a clear, compelling and cohesive story.

 

From a detailed analysis of the text and imagery available, we recognised that a structure had to be put in place to guide readers through the firm’s case studies. From this, we developed the idea of using a colour coding system which classified the firm’s activities into community, education, and arts & culture. Combined with the strong use of typography, we created a clear, logical structure for the report. Finally, by specifying high quality environmental printing, we ensured the report fully reflected the firm’s commitment to social responsibility.

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