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Bechtel Telecoms| Literature

Bechtel Telecommunications works on some of the world's most complex telecommunications projects. When we were commissioned to design a corporate brochure, we undertook a detailed analysis of the market. As a result of our research, we convinced Bechtel to seize the opportunity to differentiate its brand by ditching the conventional approach.

 

Bechtel sells networks. It also sells to consumer brands like Vodafone, so we had to create a design that bridged the two. Our approach was to take the context of telecommunications networks and link it with the idea of networks that appear in nature, from the enormous power of a river delta to the delicate beauty of a bird's feather.

We developed this theme across a brochure and advertising to bring Bechtel's unique credentials to life in a way that was appealing for its media savvy customers.

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