Soukias Jones

Mishcon de Reya| Literature

Mishcon de Reya is a mid-sized law firm. Like many law firms of its size, differentiating itself in a crowded market is an ongoing challenge.

It’s a challenge most firms fail in, resorting to standard imagery. We introduced a wholly different approach. We felt that the best way to visualise Mishcon’s personal, human approach to dealing with clients – by definition, something that is difficult to capture through photography or standard imagery – was to use illustration. We developed a thoughtful and highly conceptual illustrative style to add interest to what can often be, let’s face it, a fairly dry subject. The idea was first used on client newsletters and was so well received it has since been extended to other collateral.

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