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Baker & McKenzie| Recruitment marketing

There are few law firms in the world bigger than Baker & McKenzie. It offers trainee lawyers an international environment, a welcoming culture, a commercial approach and household name clients.

Its ethos is to enable lawyers to be the best they can be. From this thought, we developed the theme ‘Multiplying your Potential’ to illustrate how the firm’s unique attributes combine to enhance the individual qualities of graduates, helping them achieve their full potential.

We used photography and video interviews to capture the experience of current lawyers. We developed a fresh, modern design to make the visual brand appealing to media literate students across website, brochure, ads, graphic panels, postcards and posters.

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