Soukias Jones

Payments Council| Visual identity

Following recommendations by the Office of Fair Trading, a new strategic body for the payments industry was established. Our challenge was to create a name and visual identity for the new organisation.

Following on from research, we identified trust, authoritative and openness as key values, we used these to shape the creative process. Firstly we conceived the name ‘Payments Council’ around them, our designs also reinforced the values, in addition to expressing a modern, progressive look. The new logo underlined the consultative nature of the Council’s role.


We designed and implemented all areas of the brand – from website to literature.


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