Soukias Jones

Power Capital| Visual identity

The unique proposition of energy financial advisory firm Power Capital is its capacity to provide combined expertise in energy, finance, engineering and consultancy. It’s a broad perspective that few can match, encapsulated in the message, ‘entrusted with the wider financial view.’


Building on this theme, we designed an elongated logo, used landscape format and panoramic photography to graphically illustrate Power Capital’s approach. To visually emphasise that the firm is independent and free from the constraints of a large institution, we also employed bold colours to express its personality in a distinctive and engaging way.

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