Accutrainee: Candidate Attraction Flip-Book


Setting apart how to become a lawyer

Accutrainee is a disrupter. Provides new and alternative approach for graduates to train and qualify as lawyers. Using the analogy of ‘pathway’,  we brought the concept to life across its new flip-book candidate brochure. ‘A new pathway for a career in law’ is the short-hand for the provider’s narrative. The tone of voice carefully balances its own identity and that of students. Professional and reputable with a fresh and personable twist, it leans heavily on the corporate orange for stand-out. The approach goes beyond pdf’s. For digital savvy students, the flip-book experience is far more interactive and compelling than a straight pdf.  A digital flip book is a great way to engage and discover key information about viewers.

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