LATEST
Play showreel of brand ID refresh
for Marriott Harrison

Work See All

Business services

Institute of Student Employers: Brand refresh

New name. New brand. New focus.

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Professional services

Watson Farley & Williams: Early Careers Campaign

What matters to you, matters to us.

WFW Home Campaign Image 01

Professional services

King & Spalding: Advertising

Building brand awareness for US heavyweight

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Professional services

Marriott Harrison: Trainee Attraction Campaign

Maintaining space for new trainees

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Business services

LINK Scheme: Visual Identity Refresh

A new style for corporate audiences

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Insights See All

Branding: 06.08.26

The branding balancing act facing regional law firms

Developing a brand identity is a careful balancing act, particularly for regional law firms. Every strategic decision involves a trade-off: bold or reassuring, local or national, heritage or modernity, broad appeal or specialist.

Branding: 20.03.26

Integrity. Collaboration. Excellence. Respect. Bold. Quality.

Pet hate. Open the website of almost any Top 50 UK law firm and you’ll see them lined up proudly.

Branding: 18.11.25

Branding innovation and technology:  Another item for the to-do list?

(Following article appeared in PM Magazine November / December 2025) Barely a week goes by without news of a firm

Issue 12 - Autumn 2025

BrandTech

News and Views on branding tech and innovation by law firms