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Branding: 07.07.20

Brand architecture: it’s no joke

Perhaps you’ve heard the one about a traveller asking a local for directions, only to receive the response: “If you

Issue 4 – Summer 2020

BrandTech

News and Views on branding tech and innovation by law firms

Branding: 18.06.20

Post Covid-19 mood change in tech

Findings from our research among innovation and technology professionals working at the UK’s top 75 law firms indicate positive changes

Branding: 15.05.20

5 ways to get into a creative mindset

Like never before, there’s a need to be creative. Lawyers, accountants and other left-brained thinkers are not all natural at this. But what can they and their leadership teams learn from those with creative backgrounds?