Who we are

A consultancy focused on design and specialising in branding.  Pure and simple. Beautiful and effective.

We create and refresh brands, we also build them. All our work is firmly based and grounded in an idea, not just an aesthetic; that it should look good is a given.  Your design will all stem from an idea that will be timeless, unique to you.  It will emerge from research and understanding, and then be executed with imagination, flair and originality. All of our work stems from ideas.  Ideas that make communication work.

Using our know-how
We only work in areas we know well.  Professional, financial and business services.  We choose to use our know-how and our industry insight to help our clients in these areas, rather than be a master in none.

Small in size, big on experience
We are a small, select group of experts.  We’ve been around for a while so we know what we are doing. We don’t have juniors on board so you can be sure the expert you speak to at the beginning will see your job right the way through.  We know what works and what doesn’t.  And we know how to make that happen. What’s more, we’ll make the experience pleasurable. Enthusiastic, committed, responsive, we have built many lasting relationships.

What We Do

We’ll create the visual elements that make up a brand. We’ll also help you develop the content. Whether you are targeting clients, staff, talent or investors, we will help you create clear and distinctive brand communications.


We’ll create new identities, refresh existing ones and express them to the audiences that matter most.

Digital & film

From the design and build of websites to creating film and animated content, we’ll make sure both fully reflects your identity and delivers your messages both clearly and simply.


Whether it’s digital, print, film, animation or a mix of them all – we’ll create the content and design the applications to ensure your identity and messages get the cut through to inform, attract and engage with the right audiences.


Creative and technical, in-house and external, our expertise covers:


Our focus is helping our clients to creatively package their knowledge and insight.

This is what they sell, some more than others. All face stiff competition to differentiate their insight, expertise, and services. From the outside, it can be hard for clients, talent, members, investors to separate one from the other.

There is so much perceived sameness.

So many clichés. That’s why our experience and instinct of doing this for many years for different firms of all shapes and sizes helps us to help our clients differentiate and stand out.

Worked for lawyers, accountants, consultants and barristers, and of all sizes. Regional, national, international and global.

Baker McKenzie
Baker Tilly
Horwarth Clark Whitehill (now Crowe Clark Whitehill)
DFK International
Devereux Chambers
King & Spalding
Kirkland & Ellis
Haines Watts

Henderson Chambers
Hogan Lovells
Ince & Co
Mishcon de Reya
Norton Rose Fulbright
Stoke & White
Watson Farley & Williams
White & Case
William Fry
Willis Tower Watson

Work See All

Insights See All

Branding: 13.06.24

What does the future hold? Branding the Business of Law in 2030

‘40% of respondents believe that firms will have separate brands for the practice and business of law’. Listening to the

Branding: 18.03.24

Projecting brand personality to Gen Z

Read our new report analysing how the top 50 UK law firms reflect their brand personality to media and digital savvy graduates and early talent using websites and social media.

Branding: 30.01.24

Branding the Business of Law

Read how firms with a reputation for innovation and technology brand their business of law.

Issue 10 – Autumn 2023


News and Views on branding tech and innovation by law firms