Insights

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Campaign: 19.11.18

Graduate recruitment brochures: How different is your difference?

All firms are, of course, different. What matters is how differently they express their difference. Previously, we reviewed how firms

Campaign: 07.11.18

Graduate recruitment stands: Canary yellow, anybody?

Last week, I attended a law fair held at LSE that was jam-packed with students and firms. It inspired me

Digital & Film: 26.06.18

Health warning: Template websites are bad for your brand

Pet hate: template driven websites. They’re everywhere, and so obvious. Don’t mind them for a local florist or tattoo artist,

Branding: 17.05.18

Professional Services’ Branding Quiz – The Results!

After 20 years of providing branding services to professional services (our first clients included Mishcon de Reya and the Norton

Branding: 26.03.18

Blues, clichés and panthers!

Writing for PM Forum, Grahame Jones describes how professional services’ branding has evolved over the past 20 years. Soukias Jones

Branding: 19.02.18

Developing an effective employer brand

Here is Grahame Jones’ blog for the Institute of Student Employers on the how to develop the employer brand.

Campaign: 23.11.17

Graduate brochures: How to WOW graduates?

Visited law fair at King’s College, London. Here is what branding I found wooing graduates.

Branding: 25.10.17

How to create impact with bid presentations

Pressure to win never ends. How firms package their contents can make the difference between success and failure.

Campaign: 06.09.17

Standing out from the crowd

Here is Grahame Jones’ article for the London Accountant, ICAEW on branding.

Digital & Film: 19.07.17

Making accountants’ websites appealing

Recent pitch to redesign the website of mid-sized firm of accountants, our audit threw up some interesting insights.

Branding: 19.07.17

Positioning statements: Must try harder

Clichéd positioning statements are everywhere. Is it time to make them work harder?

Branding: 22.06.17

Top tips for building the brand profile of US law firms in London

London is highly congested with law firms. How do the 100 or so US firms stand out?

Branding: 12.04.17

Ideas that make communications work

In communication-saturated markets, with so much sameness, positioning is everything. Good ideas can make all the difference.

Campaign: 08.02.17

Creating the right impression

Grahame Jones takes a step back to review award winning advertising campaign for lawyers Hogan Lovells.

Digital & Film: 17.01.17

Dealing with design buyers

With so much time spent on pitches, it’s annoying when buyers never reply back? Few helpful tips for buyers.