Insights

Read our different views Receive latest news & views

Issue 2 – Winter 2019

BrandTech

News and Views on branding tech and innovation by law firms

Issue 1 – Summer 2019

BrandTech

What’s new in the world of branding tech and innovation by law firms

Branding: 23.07.19

Vive Le Maillot Jaune!

Le maillot jaune is the most iconic jersey in cycling. It’s revered. With that comes huge commercial success. What lessons

Branding: 15.07.19

How ‘the other half’ brands tech

What can accountancy and law teach each other about branding tech and innovation? Disrupting the disruptors  Accountancy and law have

Campaign: 09.05.19

Using innovation to attract graduates

There is a slow motion revolution happening to law firms. The use of innovation and lawtech. It’s affecting all areas.

Campaign: 05.04.19

Eight ideas to make your apprentice attraction work harder

Here is Grahame Jones’ blog for the Institute of Student Employers on how to make apprentice attraction campaigns work harder.

Branding: 15.03.19

Branding innovation and lawtech

Today, legal innovation is hot. Yet, recent survey of 100 in-house counsel revealed that around 70% were unsure what technology

Branding: 29.01.19

Apprentice attraction campaigns in professional services

Patterns of student recruitment are changing. Apprenticeships are becoming more widespread, not least in professional services. Using our experience of

Campaign: 19.11.18

Graduate recruitment brochures: How different is your difference?

All firms are, of course, different. What matters is how differently they express their difference. Previously, we reviewed how firms

Campaign: 07.11.18

Graduate recruitment stands: Canary yellow, anybody?

Last week, I attended a law fair held at LSE that was jam-packed with students and firms. It inspired me

Digital & Film: 26.06.18

Health warning: Template websites are bad for your brand

Pet hate: template driven websites. They’re everywhere, and so obvious. Don’t mind them for a local florist or tattoo artist,

Branding: 17.05.18

Professional Services’ Branding Quiz – The Results!

After 20 years of providing branding services to professional services (our first clients included Mishcon de Reya and the Norton

Branding: 26.03.18

Blues, clichés and panthers!

Writing for PM Forum, Grahame Jones describes how professional services’ branding has evolved over the past 20 years. Soukias Jones

Branding: 19.02.18

Developing an effective employer brand

Here is Grahame Jones’ blog for the Institute of Student Employers on the how to develop the employer brand.

Campaign: 23.11.17

Graduate brochures: How to WOW graduates?

Visited law fair at King’s College, London. Here is what branding I found wooing graduates.

Branding: 25.10.17

How to create impact with bid presentations

Pressure to win never ends. How firms package their contents can make the difference between success and failure.

Campaign: 06.09.17

Standing out from the crowd

Here is Grahame Jones’ article for the London Accountant, ICAEW on branding.

Digital & Film: 19.07.17

Making accountants’ websites appealing

Recent pitch to redesign the website of mid-sized firm of accountants, our audit threw up some interesting insights.

Branding: 19.07.17

Positioning statements: Must try harder

Clichéd positioning statements are everywhere. Is it time to make them work harder?

Branding: 22.06.17

Top tips for building the brand profile of US law firms in London

London is highly congested with law firms. How do the 100 or so US firms stand out?

Branding: 12.04.17

Ideas that make communications work

In communication-saturated markets, with so much sameness, positioning is everything. Good ideas can make all the difference.

Campaign: 08.02.17

Creating the right impression

Grahame Jones takes a step back to review award winning advertising campaign for lawyers Hogan Lovells.

Digital & Film: 17.01.17

Dealing with design buyers

With so much time spent on pitches, it’s annoying when buyers never reply back? Few helpful tips for buyers.