All firms are, of course, different. What matters is how differently they express their difference. Previously, we reviewed how firms
Last week, I attended a law fair held at LSE that was jam-packed with students and firms. It inspired me
Pet hate: template driven websites. They’re everywhere, and so obvious. Don’t mind them for a local florist or tattoo artist,
After 20 years of providing branding services to professional services (our first clients included Mishcon de Reya and the Norton
Writing for PM Forum, Grahame Jones describes how professional services’ branding has evolved over the past 20 years. Soukias Jones
Here is Grahame Jones’ blog for the Institute of Student Employers on the how to develop the employer brand.
Visited law fair at King’s College, London. Here is what branding I found wooing graduates.
Pressure to win never ends. How firms package their contents can make the difference between success and failure.
Here is Grahame Jones’ article for the London Accountant, ICAEW on branding.
Recent pitch to redesign the website of mid-sized firm of accountants, our audit threw up some interesting insights.
Clichéd positioning statements are everywhere. Is it time to make them work harder?
London is highly congested with law firms. How do the 100 or so US firms stand out?
In communication-saturated markets, with so much sameness, positioning is everything. Good ideas can make all the difference.
Grahame Jones takes a step back to review award winning advertising campaign for lawyers Hogan Lovells.
With so much time spent on pitches, it’s annoying when buyers never reply back? Few helpful tips for buyers.