Harneys: Narrative


New name and narrative for innovation and technology

Harneys is a global offshore law firm with a strong reputation for its progressive and entrepreneurial culture. Both innovation and the firm’s approach to working with clients underpinned this long-standing culture. For Harneys has a history of firsts in how it supports clients and the wider community. Having developed a series of digital products with more in the pipeline, the firm recognised that the time had come to tell its innovation story – with our help. Harneys asked us to develop a name and overarching narrative for innovation and technology to support plans for internal and external engagement.

Following a discovery and analysis phase, we focused on the firm’s track record of successfully harnessing the skills and insights of its technology experts and market- leading lawyers to find new, effective ways to support client needs. We positioned this as a mental space and mindset for where the magic happens – where technology and law intersect to create the next wave of thinking and solutions. From this thought, Harneys Wave was born. It is now the name for the firm’s approach to innovation and technology, with both the name and narrative used on the website and other forms of communication.

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