Blueprint for growth

Marriott Harrison is a leading legal adviser to founders, entrepreneurs, investors and management teams navigating business sales. To strengthen its position in this market, the firm commissioned original research exploring the issues that matter most to founders preparing to sell their businesses.

To bring the findings to market, a suite of digital and print communications was developed. Our role was to create a distinctive campaign identity and apply it consistently across multiple channels.

Central to our creative approach was the use of isometric illustration.

The campaign guides founders through the complex, multi-layered process of selling a mid-market business, from financial preparation and management structures to communications and valuation.

Isometric illustrations were a natural fit. They reinforce the Blueprint metaphor while visually expressing growth, scale and ambition. They also help transform the often-daunting world of M&A into something more structured, accessible and navigable.

Just as importantly, they give the campaign a distinctive visual personality, avoiding the predictable clichés of corporate and legal communications in favour of a contemporary, technology-inspired aesthetic.

The result is a modern, progressive campaign identity that not only brings complex subject matter to life but also reinforces Marriott Harrison’s positioning as a legal adviser to ambitious, high-growth and technology-enabled businesses.

Your Exit Blueprint