Branding: 09.12.20


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Joining the Journey

How law firms branding their tech and innovation have progressed in 2020

Back in June 2019, we published our review ‘How law firms brand innovation and lawtech’.  

Approaching the end of 2020, we decided to take another look at where firms are on their branding journey.  In this new review, we found:

  • 60% of firms (Top 30 UK law firms) now use sub-branding to package their New Law solutions;
  • 33% of firms include on their websites little or no reference to innovation and lawtech; and
  • 66% of firms in the Top 30 to 60 have little or no reference to these on their websites.

In our new review, we share how firms have developed their brands and consider the latest issues and trends in branding and content. We also offer five ideas to get the most out of your branding.

Whether you are already on the journey, keen to move quicker, still at the planning stage or even travelling in a different direction, our review provides a useful reference point to help you move forward.

For a free copy of our review ‘Joining the Journey: How law firms branding tech and innovation have progressed in 2020.’

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