When you’re looking to attract early talent, it’s important to use your own people to tell their own stories of success. But this formula is tried and tested – so your competitors will use it, too. To stand out, you’ll need something more.
Our ideas-based approach to telling stories can give you that creative edge.
We package your messages around a core idea, giving you the ability to make an emotional connection, and a real impact. Whether you’re targeting graduates or school leavers (and their parents), you’ll need to unite your messages across visual and verbal communications.
We can help you to dig deep to find your story, distil this to a single, simple idea that amplifies the essence of the value you can offer, and execute that idea with creativity, coherence and consistency.
Ideas come in different shapes and forms – big ones, smaller ones, witty and clever ones – but no matter where they come from and how they appear, the overriding aim is to find ideas that can make your messages memorable and your campaign effective.
Clearly, what works for one firm won’t necessarily work for another. What may appeal to graduates may not appeal to apprentices. Drawing on our deep experience and expertise, you can be sure that our concepts will fit with your brand, culture and audiences.
Generating ideas is the beating heart of our approach.
Our in-house and external resources deliver creative attraction and recruitment campaigns for early talent.