Turquoise is a boutique investment firm focused on energy and environment markets. Keen to maximize the opportunities of marketing its own insight and knowledge, the firm decided to develop a responsive website along with a new blogging platform.
Attracting visitors to the firm’s content was key
Turquoise has a reputation for quality and sometimes less is more when communicating this. The existing designs were re-tuned, certain messages amplified using typography, iconography and photography. A new structure highlighting the blogging platform and links to encourage visitors to all pages was added. The firm’s social presence was also give its own identity. More visitors now come to the site, the changes have enhanced their experience.