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Branding: 26.09.24

Why distinct brand assets allow for playfulness

Playfulness is the biggest compliment that can be made about your brand identity, says Grahame Jones. Hogan Lovells is a

Branding: 13.06.24

What does the future hold? Branding the Business of Law in 2030

‘40% of respondents believe that firms will have separate brands for the practice and business of law’. Listening to the

Branding: 18.03.24

Projecting brand personality to Gen Z

Read our new report analysing how the top 50 UK law firms reflect their brand personality to media and digital savvy graduates and early talent using websites and social media.

Branding: 30.01.24

Branding the Business of Law

Read how firms with a reputation for innovation and technology brand their business of law.