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Branding: 19.06.25

Push creative boundaries to attract early talent

Early careers content is often tucked away on a firm’s main website, posing challenges when engaging media-savvy, brand-conscious Gen Z

Issue 11 – Winter 2025

BrandTech

News and Views on branding tech and innovation by law firms

Branding: 26.09.24

Why distinct brand assets allow for playfulness

Playfulness is the biggest compliment that can be made about your brand identity, says Grahame Jones. Hogan Lovells is a

Branding: 13.06.24

What does the future hold? Branding the Business of Law in 2030

‘40% of respondents believe that firms will have separate brands for the practice and business of law’. Listening to the