Early careers content is often tucked away on a firm’s main website, posing challenges when engaging media-savvy, brand-conscious Gen Z
News and Views on branding tech and innovation by law firms
Playfulness is the biggest compliment that can be made about your brand identity, says Grahame Jones. Hogan Lovells is a
‘40% of respondents believe that firms will have separate brands for the practice and business of law’. Listening to the
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