A new style for corporate audiences

The LINK Scheme is the UK’s national ATM network, connecting virtually all ATMs across the country. In fulfilling its role of providing universal access to cash, effective stakeholder engagement—particularly with members and policymakers—is essential. Ensuring that the organisation’s visual identity reflects this responsibility was a key objective, driving a refresh of its communications. The use of large, deep-blue translucent panels, bold uppercase sans-serif typography, and red underlining creates a coherent visual system across LINK’s materials, reinforcing its position as a modern, trusted, secure, and authoritative organisation.

“LINK has been delighted to work with Soukias Jones for a number of years. We’ve always enjoyed working with them and their helpful and imaginative ideas have helped LINK present its messages in exactly the way we wanted to.”

Graham Mott, Director of Strategy