APACS was both the service company and the voice for the payments industry. Market and regulatory changes demanded the individual scheme members – BACS, the UK Cards Associations, CHAPS and Cheque and Credit Clearing Company have greater prominence. The UK Payments Administration was set-up to replace the administrative responsibilities of APACS. We were asked to develop its brand identity.
The new identity reflects a modern and progressive brand
Maintaining some ink between the old and new led us to redesign the existing money mark symbol but in a style to reflect its modern and progressive qualities without comprising its reputation for integrity, security and authority.