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Giving colour to the trainee campaign Three to four years is the normal life span for most attraction campaigns. What

What matters to you, matters to us Watson Farley & Williams’ challenge was clear. Improve perceptions, improve quality of graduate

Telling a witty story Mid-market private equity firm Granville (now Baird Capital) decided to raise its UK profile to entrepreneurial

Building a brand. Creating a relationship. Building brands requires two things – what you say and how many times you

Attracting A1 talent Kirkland & Ellis is top tier global law firm, the London office its European hub was set

Are you like us? King & Spalding is an international law firm with roots in Atlanta. Having developed the firm’s